SMART POSITIONS delivers a highly flexible solution for vistor tracking. Wether you are operating an outlet, popup area, an airport or museum - SMART POSITIONS delivers profound visitordata for optimizing not only the Customer Experience (CX) but also helps to risk the contact risk within your infrastructure. SMART POSITIONS has been consistently developed in dialogue with our clients and their challenges and thus offers you a maximum of reliability and flexibility. Our clients comprise globally active companies from the automotive, entertainment, engineering, mobility and infrastructure sectors. Our solution can be used at short notice in the environment of trade fairs and events (sectors) but also for continuous monitoring of branches or critical sectors (waiting situations, passageways).
With SMART POSITIONS we deliver an all-in-one solution and offer you full service from project planning and initialization to the operation of the solution.
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PLANNING
Together with you, we plan and develop a customized tracking and activation concept. Based on our vast experience from many successfully completed projects, we are able to support you perfectly. |
INITIALIZATION We guarantee smooth coordination from initialization to reporting. Even in dynamic environments like a trade fair, we take care of the quality management of the installation, in addition to setting up and dismantling the system. |
INTEGRATION Enjoy maximum flexibility thanks to our Restful API framework. You can count on us from the integration into your existing IT infrastructure to the design of customized visualization solutions.
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SOLUTION OVERVIEW
In addition to the basic functions, SMART POSITIONS can be expanded according to your needs. Along with the standard functions (see below), SMART CLIENTS (hardware) provides the basis for developing company-specific process interfaces. Among others, you can use SMART POSITIONS to redeem QR Codes in your stores, activate your clients with in-app push notifications (via beacons) or have on-site processes controlled directly via the visitor's smartphone (IoT).
TRACKING & MONITORING
Visitor analysis (retention time, visitor route analysis)
Operation in online (LAN/3G) or offline mode (data import)
Access Online Reporting Dashboard/Data Export
SMART SIGNAGE
Signage player and planning tool for video and graphic elements
QR-Code-Editor
Dynamic beacon management
MOBILE ACTIVATION
ANWENDUNGSBEISPIELE
Working and application examples of SMART POSITIONS
POS & locations
In addition to transaction data from the POS system or merchandise management system, SMART POSITIONS can be used to collect key metrics prior to the purchase. Looking at the number of visits broadens the view of visitor behavior across all branches and allows possible deviations and behavior patterns to be identified before a transaction takes place.
Service & signage
As a Restful API Framework, our solution provides the basis for developing digital services at the physical contact point. In addition to the basic functions for the central administration of clients up to the tracking of visitor flows, SMART POSITIONS provides the platform for development and control of customer-centric services from signage to beacons and from information to transaction.
Service- & Signage
The analysis of visitor behaviour at exhibition stands enables the generation of key metrics to determine the commitment of stand visitors with different product ranges. In addition, SMART Positions provides a simple platform for the integration of further service and communication processes for a profound added value offer beyond the physical exhibits.
