FREESIXTYFIVE
Hello Transformers

Expertise &Orientation

Collaboration &Automation

Experience &Curiosity

Transformation is our daily business.

Digital transformation is no trend — it is the new factor of competitive advantage. In a market that redefines itself every six months, relevance decides between success and irrelevance. That is where we come in: with strategic market expertise, data-driven customer experience and a clear focus on business value.

What is a once-in-a-lifetime transformation for our clients is daily business for us. We accompany you from the first concept through technical implementation to rollout in globally distributed organisations — cross-disciplinary, human-centred and outcome-focused.

+30%

Efficiency

Efficiency uplift in operational core processes through end-to-end digitisation.

McKinsey — Digital Operations

50%

Acceleration

Reduction in time-to-market via agile delivery and cloud platforms.

BCG — Digital Acceleration Index

+25%

Innovation

Higher share of revenue from new products and services.

BCG — Most Innovative Companies

+20%

Collaboration

Productivity uplift through interdisciplinary cross-functional teams.

Deloitte — Human Capital Trends

02Industry Expertise

Domain expertise
that carries industries.

As a top consultancy we bring together decades of industry experience with broad methodological and technological capability — translating complex challenges into measurable business outcomes. Our edge: transferable know-how from regulated, highly scaled and customer-critical environments.

Airport & Infrastructure — operational touchpoints on the apron

Airport & Infrastructure

Goal: optimise operations for scalability, reduced processing times, audit readiness and compliance. We digitise ground operations, procedure management and stakeholder coordination — operationally embedded in Tier-1 hubs and regulated infrastructures.

Ground Handling ORAT & Concession Mgmt Movement & Performance Mgmt Procedure & Stakeholder Management
Healthcare — care delivery, research, quality

Healthcare

Our experience covers the digital enablement of innovative, efficient and higher-quality care processes and medical research projects — with a focus on data depth, interoperability and the derivation of care-relevant action fields.

Donor Journey Design Center Monitoring Green Hospital & ESG Public Service Design Digital Patient Support
Mobility — Automotive, Freefloat, E-Mobility, CPO

Mobility

From Automotive and Freefloat to E-Mobility — our experience spans the full mobility ecosystem. Whether market planning & sizing, the development of market and customer segments for go-to-market communications, or monitoring and automation of CPO management processes from build to ops. Location assessment and analysis across multiple settings, utilisation and customer-satisfaction monitoring for the user-centric expansion of charging networks. We work on transformative market offerings for globally leading OEMs and in international project settings.

Carsharing & Freefloat CPO Management (Build to Ops) Site Planning & Relevance Scoring Utilisation & NPS Monitoring Mobility Marketplaces
Industry — automation, IoT, global digital sales

Industry

Our clients are hidden or global champions in industrial automation. We deliver innovative digital systems, close process gaps and drive revenue through the development and management of digital sales activities in an international context.

Online Marketing & SEA Industry 4.0 & IoT Live Commerce & Service Platforms Marketing Intelligence Event & Trade-Show Monitoring
Gaming & Digital Entertainment — drei Konsolengenerationen Erfahrung

Gaming & Digital Entertainment

We bring together three console generations of accumulated gaming and entertainment experience. On the pulse since PlayStation 3 — with digital strategies for communication, marketing and sales, supporting automation and data journeys, and digital platforms for business reporting, market planning and audience steering. We have become part of an industry that shapes the next generation’s life like few other pastimes. Gen Z places different demands on products, companies and work — digital entertainment is a defining element of that shift.

CRM Operations & Strategy User Targeting & Media Live Events & Activation Retail & Promotion Platforms Trade-Show Monitoring & Footpath Analysis
digitalcultureinstitute.com ↗
03Approach

Advisory meets execution.

Our approach is to deliberately complement our clients’ capabilities — cross-disciplinary, with a clear entrepreneurial perspective and active knowledge transfer into your organisation. We synchronise experience, expertise and collaboration — creating maximum transformation momentum together with our clients.

01
Cross-disciplinary.

Strategy, technology, marketing and research work in one team — without silos, without handover friction.

02
Human-centred.

We start with behaviour, motives and the context of people — only then do we build systems, processes and digital experiences.

03
Technology that works.

Technology as a tool for real-world challenges — interoperable, ready to connect, with tangible impact in everyday operations.

04
Outcome.

Robust business outcomes — measurable in operations, in rollout and on the balance sheet. With knowledge transfer into your organisation.

04Capabilities

Designed end-to-end.
Delivered cross-functionally.

We think solutions through end-to-end — from the strategic target picture through customer experience to operations and rollout. Technology is not an end in itself but a precise tool. Today’s software-development dynamics enable companies to achieve unprecedented build speed and a markedly better fit between solution and challenge. That is exactly where we come in.

Strategy

Our strategies are consistently designed for execution. We combine robust data with first-hand insights from the organisation, the market and customer contact — and deliver the blueprint for our clients’ future-ready transformation: from target picture through operating model to a committed roadmap.

  • Digital Strategy
  • AI & Agentic Business
  • Marketing Strategy
  • Media & Communications
  • Service & Client Management
  • Human Resources
  • Customer Journey Design

Marketing

Good marketing has to work. We provide the complete full-service stack — from strategic development through campaign management to continuous monitoring and data-driven analysis. Transparent impact measurement at every stage of the customer journey.

  • Online Marketing
  • SEA
  • Social Media
  • Digital Branding
  • Content & Creative
  • Campaign Management
  • Performance Monitoring
  • Analytics & CRM

Software Engineering

Our goal is end-to-end interoperability. Never before have companies been able to build software faster and with better fit than today. We are your partner from concept through MVP to a scaling, operational platform — robust, maintainable, API-first.

  • Platform Architecture
  • Interfaces & APIs
  • Database Management
  • Transactions & Payment
  • MVP & Prototyping
  • DevOps & Cloud

Research & Analytics

Data-based decision foundations for lasting impact. We combine quantitative market research, customer-behaviour analysis and real-time monitoring into robust KPIs — and translate them into concrete recommendations for sales, marketing and operations.

  • Market & Media Analysis
  • Customer Insights
  • Retail & POS Monitoring
  • BI & Dashboards
  • KPI Frameworks
  • Real-Time Monitoring

Websites & Apps

Digital touchpoints that delight customers and scale the business. From headless architectures through native apps to eCommerce — performant, accessible and future-proof by design. Delivered end-to-end: from UX concept through frontend to backend integration.

  • Websites & CMS
  • Apps (iOS / Android)
  • eCommerce
  • Headless Architecture
  • UX & Interface Design
  • Web & App Engineering

Solutions

We close functional and process gaps with tailored digital solutions. Service platforms, IoT applications and automation logic — interoperable with your existing systems. Scalable in operations, robust in rollout.

  • Service Platforms
  • Service Automation
  • IoT
  • eLearning & Process Training
  • POS Signage & Tracking
  • Procedure Management

Our solutions are designed to be interoperable — they connect existing structures, dock onto in-place systems and deliberately close functional and process gaps. From cross-functional collaboration emerges a robust whole — end-to-end, from the user interface to data-driven steering.

05References

Proven in real-world conditions.

From DAX corporate to mid-market. Aviation, Healthcare, E-Mobility, Industry, Entertainment, Finance, Research. The common thread: high complexity and real transformation pressure.

Hamburg Airport
Fraport
Daimler
car2go
moovel
Festo
ZOLLER
ZEISS
Sigel
COBI
PlayStation
Sony Pictures
2K Games
Bethesda
Square Enix
Warner Bros.
LOVEFiLM (Amazon)
Frankfurter Buchmesse
DraftFCB
TBWA
Vertikom Group
Nürburgring
Prevent
EYBL International
Haema
Canada Life
Aviation Power
A.S.S. all security services
LSG Sky Chefs
Cittadino
Block House
Hapik
Filter by
Selection
Aviation

Hamburg Airport

Optimisation and automation of ground handling services — from movement capture to airline-specific shift reporting. MVT clearing, SLA management, DLC, EUStat reporting. Self-service dashboards for internal units and customers.

Performance MgmtGround OpsAPI
Aviation

Fraport Groundservice

Employee platform for procedure instructions and training in ground handling. Read-and-sign processes, training modules, procedure management — operationally embedded in one of Europe’s largest hubs.

Procedure MgmteLearningWeb/App
Software Solution

ORAT & Concession Management

Tool-supported Operational Readiness & Airport Transfer and concession/commissioning steering: structured transition from construction to live operations — including test scenarios, trainings, procedure rollout and risk tracking. Stakeholder management is a key lever in complex development programs: external and internal stakeholders are integrated into ongoing information flows. Result: more clarity, speed and safety in program steering.

ORATConcession MgmtStakeholder ManagementProcedure Rollout
Healthcare

Haema Donor Journey Design

More than 40 blood and plasma donation centres across Germany. End-to-end donor journey, data points for segmentation, dynamic data model. Survey modules, continuous market monitoring and CRM integration — insights far beyond classical market research.

Donor JourneyService DesignCRM Automation
Healthcare

SustainMed — Green Hospital

Medical-digital lab for sustainable innovation in healthcare — together with the BG Clinics. Focus: Green Hospital — ESG steering functions on the IQ platform to identify, evaluate and prioritise sustainable action fields along the value chain. Pilot in the OR area of BG Unfallklinik Tübingen.

Green HospitalESGCenter Monitoring
Healthcare

Haema Center Analytics & Monitoring

Real-time performance of donation centres: utilisation, return rates, donor satisfaction. Consolidated reports for centre leads, marketing and management. Early-warning indicators at centre and regional level.

Center AnalyticsBIReporting
Public Patient Service Design — digital care processes in public healthcare
R&D · Healthcare

Public Patient Service Design

Technical design and program coordination of innovative digital care processes across different care settings — from ambulatory and inpatient to cross-sector models of the public health system. Set up and scaled in federal and European funding programs: interoperable service blueprints, interoperability concepts and transferable patient pathways.

Service DesignPublic HealthFunding Programs
R&D · Healthcare

Digital Patient Support

R&D initiative on digitally supported care pathways along the patient journey. Design and piloting of tools for therapy adherence, symptom tracking and structured Patient-Reported Outcomes — interoperable with HIS, EHR and CRM.

Patient SupportAdherencePRO
E-Mobility

Daimler Mobility

Real-time usage monitoring of mobility offers and parking-management platforms across four markets (DE, CH, UK, USA). S:MART data solution: scoring by availability, price and utilisation. Cross-comparison of business models with concrete recommendations.

Site AnalyticsOPS AnalysisAPI
E-Mobility

Eliso / Vinci Concessions

Site-planning tool to identify relevant charging hubs based on multiple data layers: mobility data, location and POI data, demographic and additional contextual layers. Development of a relevance score that evaluates the usage contexts of different site characteristics — the foundation for a data-driven, user-centric expansion of the charging network.

Site PlanningRelevance ScoreGeo-Analytics
E-Mobility

MBLTY by Tank & Rast

Site assessment and analysis across different settings along the motorway network — from full service areas to quick-stop locations. Utilisation and customer satisfaction monitoring as a continuous feedback loop for the user-centric expansion of the charging network. Data foundation for rollout prioritisation, CPO operations and experience optimisation.

Site AnalyticsUtilisation MonitoringCustomer Satisfaction
E-Mobility

car2go

Real-time monitoring of car2go and competitor fleets based on geo-segmentation. Usage clusters by duration and frequency, geo-coordinates for 1,000+ vehicles per city, analysis in 1-minute intervals — robust KPIs to optimise operating areas.

Fleet AnalyticsGeo-ScoringReal-Time
E-Mobility

car2go Europe

International marketing and service platform for seven markets (DE, AT, IT, UK, NL, ES, USA). Landing-page templates, service processes with extensive standard functionality, connections to registration, web analytics and CRM. Time-to-market significantly reduced.

Web/AppCRMMarketing
E-Mobility

Leasingdeal

Full sales platform for a margin-critical market segment. Setup, development and ongoing operation — agile optimisation of all processes from marketing to fulfilment, plus continuous optimisation of the vehicle offering.

Web/AppEngineeringMarketing
E-Mobility

BMW & MINI Trade-Show Monitoring

Implementation of trade-show tracking at the IAA for BMW and MINI. Our SMART:EVENT solution analyses visitor and interaction behaviour on the over 4,000 sqm stand — from magnets and dwell time to hotspot and route analysis. Tracking concept, implementation, service and analysis from a single source.

SMART:EVENTTracking ConceptService & Analytics
Industry

Zoller Measurement Systems

Global digitisation partner along the customer journey. With the myZollerServices platform we created a central portal — Live Events, Academy, MY Products and Shop. Consistent development along defined customer use cases with a focus on usability and CX.

Customer JourneyWeb/AppMarketing
Industry

Zoller z.Live

Live-commerce platform for global sales events, product presentations and webinars. Connectors to video, analytics and CRM. Multilingual, multi-tenant and seamlessly integrated into the ZOLLER service ecosystem.

Digital EventsLive CommerceCRM
Industry

Festo

Long-term end-to-end support with building blocks for digital processes — from sales communications in DACH through process and strategy advisory to IoT and Industry-4.0 system engineering. In-house web and software engineering for internal tools, interfaces and client-facing applications. Interface engineering, web and sales analytics, brand and competitive monitoring.

IoTStrategyWeb/App EngineeringMarketing
Festo Online Sales — SEA & Performance Marketing campaign cockpit
Industry

Festo — Online Sales

Continuous design, coordination and campaign management of all SEA activities in DACH. Beyond product and service content, we plan and run corporate campaigns on HR, trade shows and additional topics — including performance steering, A/B testing and reporting.

SEACampaign ManagementPerformance Marketing
Industry

Sigel Office

End-to-end marketing cockpit based on our SMART:INTELLIGENCE solution. An OPENDATA interface delivers insights based on defined personas. Consolidated cross-channel reports and marketing automation steer activities in the New Work segment.

StrategyMarketingBI
Industry · Brand

Adidas Terrex — Event & Trade-Show Monitoring

Implementation of the first interactive trade-show concept based on our SMART:EVENT solution. Beyond classical visitor tracking, a beacon-based interaction concept for the hands-on experiences at the stand — turning the booth into a market lab. Integrated into a custom-built smart-signage terminal, interactive content for every exhibit is available — by click or scan directly at the product.

IoTSignageAnalyticsBeaconEvent Management
Entertainment

Sony PlayStation

Marketing monitoring to derive communications- and sales-relevant insights for A to AAA titles. Brand, competitor and topic analysis in real time. Pen testing, digital retail, data-driven marketing offers, CRM campaigns and an extranet platform for external partners.

StrategyMarketingCRM
Entertainment

PlayStation Live Events

Design and digital support of PlayStation live events and brand activations. Promoter training and sales trainings, real-time reporting of touchpoints, integration with global CRM and marketing processes.

Digital EventsTrainingCRM
Entertainment

PlayStation Media

Development of a proprietary user-targeting model based on data-matched audiences for marketing franchises — including third-party publishers. Data foundation: console interactions of defined user cohorts, translated into precise audiences for campaign delivery and media planning.

User TargetingData MatchingMedia Planning
Entertainment

PlayStation CRM

Planning and campaign management of CRM activities for regular communications and defined email campaigns in the DACH region. Alongside operational delivery, contribution to the overarching SIE Europe CRM strategy — from segmentation and lifecycle logic to reporting.

CRM OperationsE-Mail CampaignsCRM Strategy
Entertainment

Sony PlayStation Retail

Development and operation of the “PlayStation Friends” retail portal for all trade and sales partners. Central provision of all assets for software, hardware and campaigns — including the release calendar for upcoming launches. Structured access, role and permission logic, continuous updates along global release plans — responsive from desktop to mobile.

Retail PortalAsset ManagementRelease CalendarResponsive
Entertainment

Sony Promotion Training

Digital training platform to steer and run online trainings on current hardware and software (e.g. PlayStation 5). User groups receive audience-specific learning content (image, video, text); knowledge can optionally be validated via self-assessments — available on desktop, tablet and mobile.

eLearningTrainingSelf-AssessmentBrand ActivationPortal
Entertainment

Sony PlayStation Trade-Show Monitoring

Live trade-show monitoring at international PlayStation activations — from FIL Lisboa through gaming events to hands-on areas (PlayStation VR, Gran Turismo Sport, Days Gone). Capture of visitor flows, interaction duration and hotspots directly on the stand, consolidated into real-time reports for stand leadership, marketing and sales.

SMART:EVENTLive TrackingReporting
Entertainment

Hapik Climbing Halls

Online marketing and performance campaign management for the nationwide marketing of locations. SEA, social and display, conversion optimisation — continuous growth in bookings across all sites.

MarketingSEA/SocialCRO
Entertainment

Sympathie Hotels

Typo3 website, booking system and hosting for the hotels in Germany and Switzerland. Central platform with self-service for individual properties alongside central content management.

Web/AppBookingCMS
Finance

Canada Life

Marketing planning and development of a marketing-intelligence platform for corporate communications and social media. Robust insights based on defined personas, consolidated cross-channel reports to steer brand activities — including identification of potential bridge topics for social-media communication. Design and implementation of the Marketing Performance & Insights Platform incl. Salesforce Tableau integration.

Marketing IntelligenceSocial Media StrategyPerformance Analytics
R&D · Research

Science & Research

Together with leading universities and partners we work on projects, lectures and research initiatives — Aviation, E-Mobility, OEM data structures and sustainable solutions in healthcare. Innovation processes from idea to market-ready implementation.

InnovationMethodologyTeaching
Software Solution

POS Signage & Tracking

Digital signage, app-supported visitor guidance and footfall tracking for shopping centres and retail spaces. Integration into loyalty, marketing and reporting processes — from touchpoint to robust KPI.

POSTrackingApp
06Contact

From idea to impact.

Let’s talk about your project.

Concrete. Consistent. Outcome-focused. Drop us a line — we’ll come back with an initial assessment call.

Offices
“The Web is more a social than a technical construct — and its future lies in our hands.”
Tim Berners-Lee